Posts Tagged ‘ entrepreneur ’

You’re Invited: presents Survival Secrets of Game Changers

RSVP TODAY: presents Survival Secrets of Game Changers

Survival Secrets of Game Changers with Titi & Miko Branch and Tia Williams
Tuesday, June 12, 2012
Calling all future beauty entrepreneurs, this one is for you! Join us on Tuesday, June 12th to learn from Titi & Miko Branch, the Co-Founders of Miss Jessie’s. These bold and beautiful business ladies have led the charge for African-American women to embrace the hair texture that they were born with, spurred by the desire to do their own hair. And in over ten years have turned a dream into a multi-million dollar business, creating a new language around hair (curly puddings and all) along the way. They’ve built a solid brand, sold now in Target, and continue to break down barriers in the industry. So just how did they do it? How did they have the courage to create a product, the savvy to market the product and change the hair game for ethnic products for the next century? They will share their secrets of success while being interviewed by Tia Williams, Founder of and Co-Founder of The Fly Cut. Tia is a renowned beauty editor (Glamour, Lucky, and best-selling author of It Chicks, The Accidental Diva and Sixteen Candles. She was one of the first African-American beauty bloggers to enter the game, carving out a niche with her insightful and hilarious take on all things beautiful and bold. These modern-day beauty industry game changers will share what it’s really like to step out on faith, act on filling a need that no one else was servicing, build a successful brand, and never take no for an answer when it comes to pursuing their dreams.

Wine, Hors d’oeuvres & Gift Bag
$20 Admission – Must Be Purchased In Advance

June 12, 2012, 6:30 PM – 9:00 PM
National Comedy Theatre, 347 West 36th Street (between 8th and 9th Avenues), NYC
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You can also RSVP via this link
Happy Flying,
~Solo Dove~


Black Entrepreneur Night | My Panel Discussion

I was invited back to my alma mater Fairleigh Dickinson University metropolitan campus tp speak at their Black Entrepreneur Night
Black History Month event. It was sponsored by the Student Programming Board, Black Men’s Alliance and Nubian Ladies Making Vital Progress. It’s always good to give back in some way. I felt that I could give some of the knowledge that I had learned to these students.  Having the chance to speak with these students I wanted to make sure that I could leave them with something that would stay in their mind and propel them forward. I was on the panel with other FDU alums and non alums including Erica Lasan accessory Designer , Okang McBride Directory Of Alumni Relations and Marketing Representative, Tiffany Lastar Rhodes Fashion Designer, Russell Manns Robinson III CEO of Non Profit GoalGetters, James Brown CPA,  and  Lorren Cargill filling in for Designer Jonathan Sinclair of Cookies and Cream NYC.

I spoke about the first steps in starting Solo Dove Public Relations back in January 2009. Discussed how to stay relevant in an ever-changing market.  I told the students to “Find their own lane, perfect that lane, and continue to learn.” Don’t get complacent.”
We talked about how to keep your business afloat. I let them know to look into the various small business resources that are available such as the small business administration. I answered questions from the students on what exactly a publicist does, the different types of PR that one can get into, classes and majors that they should look into.
As with any event I like to jot down some notes. So here are few from me and some of the other panelist.
{On why one should be an entrepreneur} There is no salary cap -James
Network don’t limit yourself -Erica
Giving full-time attention to job n get full-time results -Lastar
J.O.B. =Just Over Broke even with a full-time job -Okang
Reach back to the community. Don’t be selfish  -Russell
{learn the difference} Long term vs short-term goals. -Lastar
Question: How to Keep your business relevant in a time where the market is ever-changing.
Stay in your lane and perfect your lane. Find what makes your business unique. -Me
Have to know what’s going down the road. Read and stay current. Also what is going on in other industries-OkangBeing a resource. Have to have a feel of the market place (global n local) -James

On how to keep your business afloat: Look for volunteers from community and work with other groups-Russell
Diversify your hustle, learn what consumers want and offer  it in a different way. That’s why I now offer event planning and consulting services -Me

Sitting on the panel table

Shot of the panelist and the organization members that put on the event

These were some of the things that we discussed. It was good to hear from student and other entrepreneurs. These type of events renew my spirit to keep up the work of an entrepreneur.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

AT&T History Makers 28 Days Campaign hosted by Common w/Daymond John

For Black History Month AT&T held a speakers series entitled  History Makers for their 28 Days campaign . Which was hosted by the rapper Common. The series took part in Atlanta, Chicago, Washington D.C, New York, with Oakland as the last stop on the 28th.

First thing, AT&T position to take an active role in celebrating Black History Month should be commended. They didn’t do a run of the mill advertisement or party. They actually planned a series of events to highlight those within the African American community that are making a difference. This a good PR strategy as well as brand building. It shows that you know you care about your market.  If you are going to make money off of a group of people giving back to them is always a good thing. For any company during Black History Month it is good to have something celebrating the achievements of African-Americans not only in the past but the present.  The fact that the events are free is another good touch. The venue choices were well picked. They were  held at prominent locations in make in each city. I attended the New York event which was held at the world-famous Apollo Theater. I fee that if companies continue the efforts

By choosing the rapper Common AT&T made a good choice. Common is not only a Grammy award-winning artist but an actor and activist with his own non-profit. For Common hosting this speakers series allows him to not only connect with his demographic but meet other who may not have

With the motto “Rethink Possible” AT&T is doing something right.

As far as the event itself goes. I attented the New York event which featured Daymond John (@TheSharkDaymond) founder of the clothing line FUBU and ABC’s The Shark Tank.

his love of hip hop helped propell his his desire. “Hip hop was something you lived”

I jotted some notes down while listening to Daymond speak. Hearing the stories of entreprenuers is always inspiring. It always allows you to learn and fine tune your plan.

“It was not your day job that will make you rich.”

“It take just as much time to think small as it does to think big.”

“Rethink possible. Re evaluate your plan”

Since Daymond considers himself a Shark, he provided some Shark tips

Set goals- read every day
Homework – Do your homework
Amore love what you do. Money is a great servant horrible master
Remember -you are a brand. Stay on course
Keep trying – failure fuels success

After the event and armed with my press pass I headed downstairs to meet and greet with Daymond and Common

Good use of social media and mobile tie-ins on press pass

There wasn’t a crazy amount of press there. I did notice that there was a good abount of local press in attendance. The press area also provided a good opportunity to network, which I am always up for.

Working the press line FUBU creator Daymond John

Common answering some questions

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

Black Entrepreneur Night & Panel Discussion

Next week I will be speaking at my Alma Mater Fairleigh Dickinson University for their Black History Month event that will focus on Black entrepreneurs. I will be part of a panel discussion life as an entrepreneur.  Should be a good event.

Sharing some knowledge at my alma mater

Happy Flying,
~Solo Dove~

Under 30 CEO Social Media Week Meet Up

This years as part of Social Media Week NYC I attended the Under 30 CEO Meet up at McAnns. Twitter was all a buzz over the various hashtags from #smw11, #smwnyc, and  #under30ceo

I have to say being surrounded by so many entrepreneurs was great. There was such an energy in the room.  Everyone had the opportunity to do a 3o second pitch and say what you were working on or what you were looking for related to your business. We even had one attendee who had office space available. He was a big hit that night.

We had another attendee come from Connecticut just to be part of the Under 30 Ceo Meetup, so that lets you know the draw of social media week and Under 30 CEO . The concept of Under 30 Ceo is so great and fuels the entrepreneurial spirit of so many. Of course with this being social media week not only were we engaging face to face but tweeting and facebooking about the event. As well as sending those friend and follow request. There was the discussion on how as young CEOs we use social media to compete with larger companies. How can we put ourselves out there and reach our consumers.

And of course no meetup is complete without exchanging business cards. I’m glad I brought enough, I feared I would run out.

But I have to say the first stop on Social Media Week NYC was a good one. I think I made some really good connections, which is a plus.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Solo Dove Public Relations is based in New Jersey. Solo Dove Public Relations provides personalized publicity, consulting,and event planning services to clients in their area of expertise.


Michelle O Brunch | Aspire Incubate Connect Lead

This past Sunday one of the two events that I attended was the Michell O Bruch in NYC. I want to send  a special thank you to my fellow NJ PR girl Aliah for passing on the information to me. As you can guess by the name the brunch is in honor of Michelle Obama. It was started in March 2009 to honor Michelle Obama, the first African-American First Lady of the United States.

This was the first brunch that I attended and it was great to be surrounded by some many women excelling in their professions and looking for their next opportunity.

Here is the link where you can find out more about the brunch and the events from the day

Happy Flying,

~Solo Dove~

Sole Proprietor vs LCC which is right for me

While having a few days off from my 9-5 it allowed me to do some much needing reading and research. I really took the time to outline somethings that I want to tackle as far as a publicist. I want to build my brand, build my clientele, build my company, make more of a profit.

Between figuring out if I wanted to be a Sole proprietor or LLC. Being a freelancer is good but its time to make the official step towards being a more official business.

Sole proprietorships. Sole proprietorships are presumed to operate under their owner’s name. If the business will operate under a different name, most jurisdictions require that a fictitious owner affidavit be filed. A fictitious owner affidavit, or a “doing business as” (DBA) filing, informs the local government and the public that the business is operating under an assumed name and indicates who the owner is. The fictitious owner affidavit usually has to be filed with the county recorder of deeds’ office rather than the secretary of state’s office.

I am leaning more towards the sole proprietorship for now as I feel it will be the best fit. In essence I am already a solo proprietor its just getting the paper work together. I’ve also been reading up on small business plans, small business resources, industry income, etc. These are some of the things that I usually just skim through during the week but during my break I was able to fully emerge myself. The state that I am in now I have two task that I need to accomplish. I have to get the business aspect of Solo Dove Public Relations together and work on becoming an even better publicist.

I’m not much of a business person, it was never really my thing so the “business part” is the part I am not to find of and that I must find a way to work out. As far as becoming a better publicist it’s all about learning and growing. It’s going to be trail by error this I know.  What I must do is continue this journey of business women and publicist.  I’m going to do what works best for me, that’s the only way to live.

Happy Flying.

~Solo Dove~


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