Posts Tagged ‘ business ’

You’re Invited: presents Survival Secrets of Game Changers

RSVP TODAY: presents Survival Secrets of Game Changers

Survival Secrets of Game Changers with Titi & Miko Branch and Tia Williams
Tuesday, June 12, 2012
Calling all future beauty entrepreneurs, this one is for you! Join us on Tuesday, June 12th to learn from Titi & Miko Branch, the Co-Founders of Miss Jessie’s. These bold and beautiful business ladies have led the charge for African-American women to embrace the hair texture that they were born with, spurred by the desire to do their own hair. And in over ten years have turned a dream into a multi-million dollar business, creating a new language around hair (curly puddings and all) along the way. They’ve built a solid brand, sold now in Target, and continue to break down barriers in the industry. So just how did they do it? How did they have the courage to create a product, the savvy to market the product and change the hair game for ethnic products for the next century? They will share their secrets of success while being interviewed by Tia Williams, Founder of and Co-Founder of The Fly Cut. Tia is a renowned beauty editor (Glamour, Lucky, and best-selling author of It Chicks, The Accidental Diva and Sixteen Candles. She was one of the first African-American beauty bloggers to enter the game, carving out a niche with her insightful and hilarious take on all things beautiful and bold. These modern-day beauty industry game changers will share what it’s really like to step out on faith, act on filling a need that no one else was servicing, build a successful brand, and never take no for an answer when it comes to pursuing their dreams.

Wine, Hors d’oeuvres & Gift Bag
$20 Admission – Must Be Purchased In Advance

June 12, 2012, 6:30 PM – 9:00 PM
National Comedy Theatre, 347 West 36th Street (between 8th and 9th Avenues), NYC
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You can also RSVP via this link
Happy Flying,
~Solo Dove~

Networking News | @_awny 2012 in 2012 Networking Happy Hour

Thought I’d share this event invite with you, as you know I am a member of AWNY. As of late I have gotten more involved with AWNY to make sure I get the most out of my membership experience.

So see the invite below.

Hope to see you there!

Happy Flying,
~Solo Dove~

Announcing the First Advertising Women of New York

2012 IN 2012 Networking Happy Hour

Thursday, April 19th

You may have heard, we are eager to reach our 2012 member goal this year to commemorate AWNY’s 100th anniversary. As a result, we will be hosting a Networking Happy Hour to introduce new and prospective members to the AWNY community. Please attend along with an industry friend, colleague, a recent college grad or your intern.

What: AWNY Networking Happy Hour

When: Thursday, April 19th, 6:30pm – 8:30pm

Where: Bar Basque-Eventi Hotel
839 Sixth Ave. (Between 29th and 30th Streets)

Who: All AWNY Members and Guests Are Invited

Cost: Cash Bar

What to Expect: A fun and informal opportunity to meet AWNY professionals

• Talk to new and longer term members

• Meet new people in the industry

• Network with members from different companies

Joining a professional organization, is it worth it?

Professional organizations, yay or nay?

Last week, I attended my first meeting for the Young Executives Committee a sub group of the Advertising Women of New York (AWNY).  The first meeting of the year was held in the evening which allowed myself and others the chance to attend.  Since I pay dues for this organization I want to be involved, get my monies worth so to speak. Attending the meeting allowed me the chance to meet other ladies in the committee, learn more about what they do, network, and find areas where I may want to help out.

After the meeting I took one of those long NYC walks that you see in the movies to think. One of the many thoughts that flowed through my mind was about  joining professionals organizations.

Lets see, I belong to NJ Young Professionals, AWNY,  Entertainment Publicists Professional Society (EPPS), Women Entertainment Empowerment Network (WEEN), Black Public Relations Society….

Then you have your meet up professional networking groups like Color Bars, JI Group, Media Buzz, Women 2.0, Digital Divas, Ten Project. I’m sure there are more but these are the ones that I attend on a more regular basis.

So as you can see for me I see the value in being a part of professional organizations because I get a return in the time that I put in.

With AWNY I have also signed up for the mentorship program that they have. That is another benefit that I am getting from joining the organization. With EPPS they have panels where you can meet media professionals and learn how to pitch them.  Color Bars deals with minorities in the media and communications field. There is a wealth of knowledge out there, if you make the effort to learn more it will not only be beneficial to you professionally but it can also improve your social life.

For me I think you should join at least one professional organization and commit to being an active member.  Your organization can be industry specific (PR, marketing, journalism, law) or you can look outside of your industry for a organization that peaks your interest.

Public relations is about building relationships, by joining a professional organization with like-minded individuals your likelihood of building these relationship increases. You might also learn a thing or two.  What organizations do you belong too?  What organization do you really want to join? Tell me.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

The Public Relations Society of America predictions for 2012

As with any industry as the new year approaches predictions are made about the trends that we should be on the look for in the coming year. These list serve as guides for most PR pros. By reviewing these predictions you can see areas that may need improvement and see what can be implemented for clients.  I like the list of predictions for 2012, I bolded some that I will be sure to keep my eye on for the new year. What are some of the predictions that you are looking forward to the most?

Here’s an overview of PRSA’s predictions for 2012:

1. Business increases its voice in the digital space

2. Convergence continues

3. Organizations will be defined by communication

4. Wanted: great industry leadership

5. The rise of the “influence professional”

6. Social validation becomes the “holy grail”

7. Shifting metrics and integration drive digital pr

8. The consumerization of it changes PR from the inside, out

9. Economic realities reset the PR/media relationship

10. The rise of “brand journalism”

11. Solo PR pros make their mark

12. Talent acquisition goes social


Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

Networking Adventures | DRINKS IN THE DISTRICT

The other night I attended a networking event  by The TEN Project, the creators of the Cocktails and Conversation media event series. It was held at Gild Hall a fabulous hotel in the financial district. I particularly liked this event because it started at 7pm. My commute from work to the city can be quite hectic so if an event starts a little later it works best for me. There is nothing worst than getting to an event and most of the people have already left.

I received two invites to this particular event, so I took it as a sign that I should attend. Typically the TEN Project events are geared toward more media professionals but this time around they opened it up to those who are working in the business industry. But there were still ample amounts of media folks at this event. As with any networking event I have a plan in mind. I think most people should have plan even if it’s just ” I want to have a good time a meet a few people” or “I want to collect 10 business cards”Usually what I will do is make a point to introduce myself to the host of the event. I will use that conversation as an ice breaker to speak to others in attendance. Friends of the host are also a good place to start.

As far as the Drinks in the District goes there was a great crowd of people, some of whom I knew already which was a plus.  The venue was lovely and allowed you walk around or even sit and talk with some new people. Now after every good networking event its time to the post event routine of emailing the contacts that you made. I did a previous ( which you can read here that talks about putting those business cards to use.

I met some really nice people, including other publicist, some TV folks who work for the Today Show and CBS, bloggers, photo editors and the like. It was a good night of networking in the city I’m glad I went.

Happy Flying,

~Solo Dove~

Cast and Crew of Color | How Do I get my stuff out there?

I recently attended an event sponsored by Cast and Crew of Color where we were able to speak with people in the industry and pick their brains as well as listen to their insight. The event was held at MTV networks in Times Square.

The panel was  moderated by Richard Gay, Executive Vice President, Strategy & Business Operations, VH1 & MTV

The panelist were:

Meeri Park Cunniff, Senior Vice President, Programming Strategy, MTV

Keith Dawkins, Senior Vice President and General Manager, Nicktoons

Kay Wilson Stallings, Vice President, Production and Development, Nickelodeon Pre School Television

Tina Santomauro, Manager, Development and Acquisitions/Executive Producer,

Here are a few key points they mentioned:

Digital world has created another form of distribution, there are  more avenues to get content out there – Keith
Tina said to make sure you have license for your work. You never know when you might get picked up or when other legal issues will arise so you need those proper documentation. -Tina

Different.  Think different ways and platforms to get your stuff out.

{In reference to chosing different markets to getting your work out there} There are narratives in gaming we are all story tellers. Find a way to get your story out there.

Lack of brown faces in animation Keith


Q:  What content are you looking for?
MTV reality is a challenging space  because  it doesn’t  repeat. So more scripted series. Still not done with reality shows new ideas are needed. MTV is  getting a new show called  “Skins “which is a drama, and drama with imagery, and animation – Meeri
[Nicktoons] Is working on a partnership with the NFL and other IP [so if you can find a fit] also looking for signature brand defying shows. Keith
[ looking for more shows that can be in tele novella format]  Tele novella format is popular everywhere yet hasn’t broke on US yet they tried it on [the show] Degrassi and it shattered viewing ratings. What to have that more in the US.
“Just because a pitch is rejected doesn’t mean its bad just doesn’t match that brand”
Q: Best way to pitch
Nick preschool has a portal which is their website you can send pitches. They have a very specific thing/idea they are looking for.

Q: Any shows for African-American boys ages 6-16


To have such a show it needs to be diverse, needs to be a great Keith

During the event we also discussed Solicited vs. Unsolicited pitches which was intertwined with the best way to pitch question. The key thing is finding out how to contact the right people. Networking as also discussed as a way to generate buzz about the project that you are working on and what to get out there.

Discussed the need to work through your broadcaster.  To read the credits at the end of a movie or show to find out who the productions companies are that work with the companies that you want too.

As you can see we talked about a number of topics. But the take aways was that you have to diligent and tenacious with getting your work into the right hands. This event also provided some great networking opportunities. I was very happy that I went, it provided me with some knowledge. It also reinforced that research is key and understanding the people who you are pitching your idea too.

Happy Flying,

~Solo Dove~

Sole Proprietor vs LCC which is right for me

While having a few days off from my 9-5 it allowed me to do some much needing reading and research. I really took the time to outline somethings that I want to tackle as far as a publicist. I want to build my brand, build my clientele, build my company, make more of a profit.

Between figuring out if I wanted to be a Sole proprietor or LLC. Being a freelancer is good but its time to make the official step towards being a more official business.

Sole proprietorships. Sole proprietorships are presumed to operate under their owner’s name. If the business will operate under a different name, most jurisdictions require that a fictitious owner affidavit be filed. A fictitious owner affidavit, or a “doing business as” (DBA) filing, informs the local government and the public that the business is operating under an assumed name and indicates who the owner is. The fictitious owner affidavit usually has to be filed with the county recorder of deeds’ office rather than the secretary of state’s office.

I am leaning more towards the sole proprietorship for now as I feel it will be the best fit. In essence I am already a solo proprietor its just getting the paper work together. I’ve also been reading up on small business plans, small business resources, industry income, etc. These are some of the things that I usually just skim through during the week but during my break I was able to fully emerge myself. The state that I am in now I have two task that I need to accomplish. I have to get the business aspect of Solo Dove Public Relations together and work on becoming an even better publicist.

I’m not much of a business person, it was never really my thing so the “business part” is the part I am not to find of and that I must find a way to work out. As far as becoming a better publicist it’s all about learning and growing. It’s going to be trail by error this I know.  What I must do is continue this journey of business women and publicist.  I’m going to do what works best for me, that’s the only way to live.

Happy Flying.

~Solo Dove~


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