Posts Tagged ‘ Black history month ’

Black History Month | Speaking at my Alma Mater Fairleigh Dickinson University

This week I sat on the panel for the second annual Black History Month event at my Alma Mater Fairleigh Dickinson University. This was my second time takin part in the event and I was happy to be back and offer some of the knowledge that I gained since graduating and becoming an entrepreneur. I has excited to learn that Elaine Meryl Brown would be on the panel as well. She is the co-author of the book The Little Black Book of Success Laws of Leadership for Black Women. As you remember I did a review of the book many months ago.

The panelist



The event was put together by the Student Programming Board, so kudos to them for thinking of a way to further inform and engage the student population at FDU.


The students were able to ask us questions and learn the back story of how we got to where we are today. Though I will say and did say I am still a work in progress, there is still work to be done and much to accomplish.

One of the preselected questions that we were asked that stuck out to me was “what is the single thing that you have learned that’s helped you to this point?” No one on the panel including myself could pin point a single thing but a series of experiences that lead us to where we are. But one thing that is a recurring theme for me is patience. Patience is not a virtue of mine but it’s something that I am learning and will in turn help me in business and in life.

I hope someone took away some good insight from what I had to say. Even though I was there to speak I took away some good advice from the panelist and students. Learning never stops.

Happy Flying,
~Solo Dove~

75th Anniversary of Zora Neale Hurston’s Their Eyes Were Watching God

I wanted to share this event information that I received this week. Not only is this I like this event because it’s a good event to attend for Black History Month and “Their Eyes Were Watching God” was written by Zeta Phi Beta Sorority’s own  Zora Neal Hurston. Since I am a Zeta  I’m so am happy that there will be an event to commemorate the 75th Anniversary of the publication of Their Eyes Were Watching God. The  series of special events and productions will pay tribute and feature Phylicia Rashad, Alice Walker, Sonia Sanchez, Ruby Dee and more.

If you don’t know who Zora Neal Hurston is feel free to visit get a refresher course for this Black History Month.

75th Anniversary of Zora Neale Hurston’s Their Eyes Were Watching God
Friday, February 24 – Wednesday, March 28
Check website for showtimes
The Greene Space
44 Charlton Street at the corner Varick Street
$15 – $100
Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

A Celebration of Life | Martin Luther King Jr. Day 2012

As we celebrate the life and times of Martin Luther King Jr. it’s always good to do a little refresher course on why this civilian man has a national holiday. Use this day to learn a something about this man, this Nobel Peace prize winner. Often times the history books don’t tell the full story. A quick Google search can provide you with a wealth of knowledge.


This is just a snippet of the speech that was given before he was assassinated.


You may also want to find a copy of  his book Stride toward Freedom

Or this one that I have

Take the time out to read

Whatever you do today just take the time learn a little more about Dr. King and his impact that is still felt today. I know that some use Martin Luther King Jr Day as a day of service, which I think is a good idea.  So you can go out and volunteer your time somewhere, find someway to give back.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

Black Entrepreneur Night | My Panel Discussion

I was invited back to my alma mater Fairleigh Dickinson University metropolitan campus tp speak at their Black Entrepreneur Night
Black History Month event. It was sponsored by the Student Programming Board, Black Men’s Alliance and Nubian Ladies Making Vital Progress. It’s always good to give back in some way. I felt that I could give some of the knowledge that I had learned to these students.  Having the chance to speak with these students I wanted to make sure that I could leave them with something that would stay in their mind and propel them forward. I was on the panel with other FDU alums and non alums including Erica Lasan accessory Designer , Okang McBride Directory Of Alumni Relations and Marketing Representative, Tiffany Lastar Rhodes Fashion Designer, Russell Manns Robinson III CEO of Non Profit GoalGetters, James Brown CPA,  and  Lorren Cargill filling in for Designer Jonathan Sinclair of Cookies and Cream NYC.

I spoke about the first steps in starting Solo Dove Public Relations back in January 2009. Discussed how to stay relevant in an ever-changing market.  I told the students to “Find their own lane, perfect that lane, and continue to learn.” Don’t get complacent.”
We talked about how to keep your business afloat. I let them know to look into the various small business resources that are available such as the small business administration. I answered questions from the students on what exactly a publicist does, the different types of PR that one can get into, classes and majors that they should look into.
As with any event I like to jot down some notes. So here are few from me and some of the other panelist.
{On why one should be an entrepreneur} There is no salary cap -James
Network don’t limit yourself -Erica
Giving full-time attention to job n get full-time results -Lastar
J.O.B. =Just Over Broke even with a full-time job -Okang
Reach back to the community. Don’t be selfish  -Russell
{learn the difference} Long term vs short-term goals. -Lastar
Question: How to Keep your business relevant in a time where the market is ever-changing.
Stay in your lane and perfect your lane. Find what makes your business unique. -Me
Have to know what’s going down the road. Read and stay current. Also what is going on in other industries-OkangBeing a resource. Have to have a feel of the market place (global n local) -James

On how to keep your business afloat: Look for volunteers from community and work with other groups-Russell
Diversify your hustle, learn what consumers want and offer  it in a different way. That’s why I now offer event planning and consulting services -Me

Sitting on the panel table

Shot of the panelist and the organization members that put on the event

These were some of the things that we discussed. It was good to hear from student and other entrepreneurs. These type of events renew my spirit to keep up the work of an entrepreneur.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

Michelle O Brunch – An Entrepreneur’s Legacy

My second Michell O  Bruch was just as fun and informative as the first one that I attended. This brunch was dedicated to the entrepreneur and held at Red Rooster in Harlem. Our host was  Nicole Valentine-Moody, Esq. and featured Kate Betts, author of Everyday Icon a book that looks at the style of First Lady Michelle Obama and the substance that she brings. I even won a copy the book during a raffle.

Me w/ Author Kate Betts of Everyday Icon and Tina Wynn of The Brown Wynn Agency

Since this brunch was centered around entreprenuers  the list of  questions that we had centered around that idea. One of the questions was “What do you want your legacy to be?” Ironically this is the same question I have asked the women I’ve been interviewing for this blog.
So my answer was/is I want to be remembered for the  being a positive impact and example for the different parts of me.   When I say different parts of me I mean all that I represent. I am an only child, first generation American, member of Zeta Phi Beta Sorority, publicist, etc. When I die I want to be remembered as a person who helped shatter whatever negative stereotypes are associated with those things that I represent. I want to be the best representation that I can be.  I want to be an inspiration.  I want to be great.

The Red Rooster in Harlem served as the venue for this Michelle O Brunch

All of these wonderful ladies came together in various stages of their entrepreneurial journey and it was great to network with them. We enjoyed a good brunch. Hear from Author Kate Betts about what it was like writing her book Everyday Icons about First Lady Michelle Obama. Did a brief Q&A with her. We had the opportunity to speak the larger body by going over the questions that each group was given as well as doing an ask and give segment.

All and all this was another fabulous Michell O Brunch. I am looking forward to the one taking place in my home state of New Jersey

Another table shot

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

AT&T History Makers 28 Days Campaign hosted by Common w/Daymond John

For Black History Month AT&T held a speakers series entitled  History Makers for their 28 Days campaign . Which was hosted by the rapper Common. The series took part in Atlanta, Chicago, Washington D.C, New York, with Oakland as the last stop on the 28th.

First thing, AT&T position to take an active role in celebrating Black History Month should be commended. They didn’t do a run of the mill advertisement or party. They actually planned a series of events to highlight those within the African American community that are making a difference. This a good PR strategy as well as brand building. It shows that you know you care about your market.  If you are going to make money off of a group of people giving back to them is always a good thing. For any company during Black History Month it is good to have something celebrating the achievements of African-Americans not only in the past but the present.  The fact that the events are free is another good touch. The venue choices were well picked. They were  held at prominent locations in make in each city. I attended the New York event which was held at the world-famous Apollo Theater. I fee that if companies continue the efforts

By choosing the rapper Common AT&T made a good choice. Common is not only a Grammy award-winning artist but an actor and activist with his own non-profit. For Common hosting this speakers series allows him to not only connect with his demographic but meet other who may not have

With the motto “Rethink Possible” AT&T is doing something right.

As far as the event itself goes. I attented the New York event which featured Daymond John (@TheSharkDaymond) founder of the clothing line FUBU and ABC’s The Shark Tank.

his love of hip hop helped propell his his desire. “Hip hop was something you lived”

I jotted some notes down while listening to Daymond speak. Hearing the stories of entreprenuers is always inspiring. It always allows you to learn and fine tune your plan.

“It was not your day job that will make you rich.”

“It take just as much time to think small as it does to think big.”

“Rethink possible. Re evaluate your plan”

Since Daymond considers himself a Shark, he provided some Shark tips

Set goals- read every day
Homework – Do your homework
Amore love what you do. Money is a great servant horrible master
Remember -you are a brand. Stay on course
Keep trying – failure fuels success

After the event and armed with my press pass I headed downstairs to meet and greet with Daymond and Common

Good use of social media and mobile tie-ins on press pass

There wasn’t a crazy amount of press there. I did notice that there was a good abount of local press in attendance. The press area also provided a good opportunity to network, which I am always up for.

Working the press line FUBU creator Daymond John

Common answering some questions

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

@JIGroup ‘s 6th Annual Black History Month Event | Sponsored by @BlackEnterprise

Never have a been to a networking event where I had to stand online outside . But that’s what I did for the 6th Annual Black History Month event. JI Group really knows how to bring them out. This year their annual Black History Month event  served as the kick off  for the book tour “Black Faces in White Places” guest and moderator Alfred Edmond Jr., Senior Vice President/Editor-at-Large, Black Enterprise introduced the two authors Randal Pinkett and Jeffrey Robinson (all three are from New Jersey which as a Jersey native I was happy to learn)

The event  allowed from great networking opportunities. As the venue Nikki Beach was overflowing with talented people from all over.
The awards portion of the evening   started with an award to ABC News Anchor Ron Claiborn. He has been with ABC for 25 years
He spoke on how “Journalism is a  form of public service for Democracy.” It was Watergate that inspired him to be a journalist. To see how a powerful man could be brought down intrigued him. In 1977 he was the only black  person working at UPI.  He went on to speak more about his work and personal success. Something that he said that really struck me was “I survived but didn’t always a thrive.” When he said that I was thinking that is so true. Sometimes we are just existing in a situation.  We are doing just enough to keep our heads above water. He also discussed measuring ones success.  “Maybe success is being as good at what I do. The best that I can be.” -Ron Claiborn
This to me is truth. We can not measure our success on someone else’s scale, if we do we are living our lives for people and not for ourselves and true happiness.
Dr. Pinkett who most may know from Donald Trump’s NBC show “The Apprentice” who famously said “this is the apprentice not the apprenti” when Donald Trump wanted to pick two winner for that season. He reiterated the fact that you have to stand for something.   He also proved the staggering fact that a white households income is  $100k while a black households income is $19k.  He feels that the book will start a “Redefine the game campaign.” Black faces and white places provides 10 game changing strategies that can be used.

Dr. Robinson  told us all to “Be great.”  There are still so many Black First that are taking place.  Such as the first  Black neurosurgeon in a top hospital in New Jersey who happens to be a woman.  This book is a playbook Dr. Robinson said and encourages us all to get a copy.

Quotes of the evening

Dr. Pinkett: “When you have 5 degrees, you can make up the word Aprenti!” Also, “Finding a mentor is organic, you have to cultivate that relationship!”

Dr. Robinson: “If you want re-brand yourself as valuable, then do a self-assessment; ask yourself what can you bring to the table!”

Mr. Claiborne: “Do not just aspire to be a person of success but also aspire to be a person of value!”

This was a very inspiring evening and made me think of how many times have I been a black face in a white place.

Happy Flying,

~Solo Dove~

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