Posts Tagged ‘ Advertising ’

Networking News | @_awny 2012 in 2012 Networking Happy Hour

Thought I’d share this event invite with you, as you know I am a member of AWNY. As of late I have gotten more involved with AWNY to make sure I get the most out of my membership experience.

So see the invite below.

Hope to see you there!

Happy Flying,
~Solo Dove~

Announcing the First Advertising Women of New York

2012 IN 2012 Networking Happy Hour

Thursday, April 19th

You may have heard, we are eager to reach our 2012 member goal this year to commemorate AWNY’s 100th anniversary. As a result, we will be hosting a Networking Happy Hour to introduce new and prospective members to the AWNY community. Please attend along with an industry friend, colleague, a recent college grad or your intern.

What: AWNY Networking Happy Hour

When: Thursday, April 19th, 6:30pm – 8:30pm

Where: Bar Basque-Eventi Hotel
839 Sixth Ave. (Between 29th and 30th Streets)

Who: All AWNY Members and Guests Are Invited

Cost: Cash Bar

What to Expect: A fun and informal opportunity to meet AWNY professionals

• Talk to new and longer term members

• Meet new people in the industry

• Network with members from different companies


Joining a professional organization, is it worth it?

Professional organizations, yay or nay?

Last week, I attended my first meeting for the Young Executives Committee a sub group of the Advertising Women of New York (AWNY).  The first meeting of the year was held in the evening which allowed myself and others the chance to attend.  Since I pay dues for this organization I want to be involved, get my monies worth so to speak. Attending the meeting allowed me the chance to meet other ladies in the committee, learn more about what they do, network, and find areas where I may want to help out.

After the meeting I took one of those long NYC walks that you see in the movies to think. One of the many thoughts that flowed through my mind was about  joining professionals organizations.

Lets see, I belong to NJ Young Professionals, AWNY,  Entertainment Publicists Professional Society (EPPS), Women Entertainment Empowerment Network (WEEN), Black Public Relations Society….

Then you have your meet up professional networking groups like Color Bars, JI Group, Media Buzz, Women 2.0, Digital Divas, Ten Project. I’m sure there are more but these are the ones that I attend on a more regular basis.

So as you can see for me I see the value in being a part of professional organizations because I get a return in the time that I put in.

With AWNY I have also signed up for the mentorship program that they have. That is another benefit that I am getting from joining the organization. With EPPS they have panels where you can meet media professionals and learn how to pitch them.  Color Bars deals with minorities in the media and communications field. There is a wealth of knowledge out there, if you make the effort to learn more it will not only be beneficial to you professionally but it can also improve your social life.

For me I think you should join at least one professional organization and commit to being an active member.  Your organization can be industry specific (PR, marketing, journalism, law) or you can look outside of your industry for a organization that peaks your interest.

Public relations is about building relationships, by joining a professional organization with like-minded individuals your likelihood of building these relationship increases. You might also learn a thing or two.  What organizations do you belong too?  What organization do you really want to join? Tell me.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

Ad Age & Advertising Women of New York| Women to Watch Luncheon 2011

Ad Age held its 2011 Women to Watch Awards Luncheon in partnership with Advertising Women of New York at the Waldorf Astor on the East Side. 23 innovative, empowered and accomplished women were honored. The room was filled with will men and women from various industries. I spotted tables for Google and Facebook. I was glad to have the chance to attend it offered a chance to network and learn what other women were doing in their respective industries. It was also served as great motivation.

“There is a special place in hell for women who don’t help other women”- Madeleine Albright

During the award segment the honorees were asked questions related to their industry here is what they had to say.

Lauren Crampsie the Chief Marketing Officer
Ogilvy was asked “Why should agencies promote themselves?”- We are brands too. So as a brand you have to promote yourself. As  chief marketing officer I work to bridge the gab.

Cindy Davis EVP-Global Customer Insights Wal-Mart Stores was asked about Wal-Mart working with Nielsen – “Expanded relationship with Nielsen gives insight on unmet needs.  With two hundred million customers insight is needed and a lot of data is collected.”

Carolyn EversonVP-Global Ad Sales Facebook was asked what is Facebook true brand?- “Mission is to connect the world have opportunity to share the world places n things. All about human interaction.”

Lesya Lysyj CMO Heineken USA was asked  what is the brand strategy.- ” Agency client relationship. Knowing when to add the art and when to apply the science.”

Candace Matthews Global CMO of Amway spoke on – establishing a physical presence in China. Amway has 250 stores. Learned to put philanthropy with their work.

Nicola Mendelsohn President The Institute of Practitioners in Advertising  Chairman and Partner,
Karmarama was asked about networking “Networking is on only the beginning of the conversation. Never go through life thinking I should’ve done this.” She told story about meeting Phillip Green and how she could not let the opportunity to speak with him go by. She had to take that chance.  Think of long-term when it comes to networking.” Never miss an opportunity.”

Mary O’Connell Director-Global Digital Media and Public Relations
Clorox on Clorox getting involved in social media – Clorox was a bit slow in entering digital space but when they did they were able to tap into the consumers who really loved their products and wanted to tell them all about it.

Lisa Price Founder and President,Carol’s Daughter on how to keep entrepreneurial spirit alive – “you sometimes have to get out of  the process.” Stay as authentic, get out of your comfort zone but don’t lose yourself. No one can treat your baby the way you do but you can teach them n tell them your story so they understand where you come from. Remember the small victories they make the big ones even better.

Melissa Sexton Director-Integrated Marketing Planning, Adult and Feminine Care
Kimberly-Clark Corp.- Doesn’t want marketers to fall asleep. Give consumers something meaningful.

2011 Women to Watch

Women to Watch

Candace Matthews | Global CMO Amway

Women to Watch 2011

Women to Watch Lisa Price Founder Carol's Daughter

Full List of Honorees

Maryam Banikarim

 Priscilla Brown
SVP-Head of Marketing and Strategy
Sun Life Financial U.S.

Lauren Crampsie
Chief Marketing Officer

Cindy Davis
EVP-Global Customer Insights
Wal-Mart Stores

Carolyn Everson
VP-Global Ad Sales

Lauren Flaherty
Juniper Networks

Katie Ford
EVP-Managing Director,
Starcom Mediavest Group

Georgia Garinois-Melenikiotou
SVP-Corporate Marketing
Estée Lauder

Molly Garris
Director-Digital Strategy
Leo Burnett/Arc Worldwide

Beth Ann Kaminkow

Lesya Lysyj
Heineken USA

Candace Matthews
Global CMO

Nicola Mendelsohn
The Institute of Practitioners in Advertising
Chairman and Partner,

Trish Mueller
Home Depot

Mary O’Connell
Director-Global Digital Media and Public Relations

Julia Oswald
VP-Strategy and Insights

Lisa Price
Founder and President,
Carol’s Daughter

Desiree Rogers
Johnson Publishing Co.

Janet Rolle
EVP-Chief Marketing Officer
CNN Worldwide

Melissa Sexton
Director-Integrated Marketing Planning, Adult and Feminine Care
Kimberly-Clark Corp.

Bonita Stewart
VP-U.S. Sales

Rebecca Van Dyck
Global Chief Marketing Officer

Annie Young-Scrivner
Global CMO

Congratulations to all the honorees, the awards are well deserved.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

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