Archive for the ‘ Uncategorized ’ Category

She’s Gonna Have It Black Women Their Money, Their Mindset and Their Motivations


October 4, 2012
11:00 AM
The Liberty Theatre
234 West 42nd St.
New York, NY

Here is another event that will be taking place during advertising week 2012. This one is specifically geared towards African-American women. If you are looking for additional events to attend you can search the twitter hashtag #AWIX

Learn how today’s black women think. Their money, their mindset and motivators continue to change — as they become an increasingly desirable target for brands. This session takes a three pronged approach to helping attendees maximize the benefit of connecting with this valuable consumer.

Lola Ogunnaike,
Culture Writer, Contributing writer for Essence Magazine, The New York Times and Contributor, The Today Show

Her Money- Socio-economic Profiles
Cynthia Perkins-Roberts
Vice President, Multicultural Marketing, Cabletelevision Advertising Bureau

Her Mindset – Psychographics derived from thefuturescompany, 2012 Multicultural Monitor
Camille Leak
Associate Head of Multicultural MONITOR, thefuturescompany (formerly Yankelovich)

Her Motivators- Insights on how to impact her decision-making
Alisha Joseph
Vice President, Diverse Segments, Well Fargo

Marcia Cole,
Founder & Editorial Director, Communications

Happy Flying,

~Solo Dove~

Brooklyn’s newest hot spot, Brooklyn Swirl

Brooklyn’s newest hot spot is the Brooklyn Swirl, where they are serving up mouth-watering flavors like Kiwi Strawberry, Peanut Butter and Red Velvet. This weekend they invited the neighborhood out to sample some treats.

The event was hosted by Pynk Magazine, Blue Magazine, and  Stuff Fly People Like.

I had the Kiwi Strawberry with Mango blend which  provided a much-needed cooling from Saturday’s sun. Brooklyn Swirl not only serves tasty cool treats, their space is also home to monthly movie and poetry nights. There is also an outdoor patio where you can sit and people watch.

If you are in the neighborhood you should definitely stop by Brooklyn Swirl.  Brooklyn Swirl is at 445 Marcus Garvey.  




Walmart AOR’s PR Flub Spells End Of the Line for Relationship

Walmart and Mercury Public Affairs Part Ways In Wake Of Backlash Over Agency Staffer Posing As a Journalist At an Event Staged By Discount Giant’s Critics.
I knew this would happen. Let’s see who Walmart brings on board now. Best bet is to go with an agency that specializes in crisis communications.

Networking News | @_awny 2012 in 2012 Networking Happy Hour

Thought I’d share this event invite with you, as you know I am a member of AWNY. As of late I have gotten more involved with AWNY to make sure I get the most out of my membership experience.

So see the invite below.

Hope to see you there!

Happy Flying,
~Solo Dove~

Announcing the First Advertising Women of New York

2012 IN 2012 Networking Happy Hour

Thursday, April 19th

You may have heard, we are eager to reach our 2012 member goal this year to commemorate AWNY’s 100th anniversary. As a result, we will be hosting a Networking Happy Hour to introduce new and prospective members to the AWNY community. Please attend along with an industry friend, colleague, a recent college grad or your intern.

What: AWNY Networking Happy Hour

When: Thursday, April 19th, 6:30pm – 8:30pm

Where: Bar Basque-Eventi Hotel
839 Sixth Ave. (Between 29th and 30th Streets)

Who: All AWNY Members and Guests Are Invited

Cost: Cash Bar

What to Expect: A fun and informal opportunity to meet AWNY professionals

• Talk to new and longer term members

• Meet new people in the industry

• Network with members from different companies

“Armor On” new EP from Dawn Richard formerly of Danity Kane and Dirty Money

I had the oppurtunity to attend Dawn Richard EP release party for her latest project “Armor On.”As you know Dawn is a former member of Danity Kane and Dirty Money. She is now on an independent label trying to state her claim as a solo artist. “I was a little nervous about going solo” Dawn says. “Armor On” is a conceptual EP which features ten tacks with the first single being “Bombs Away.” She also released the video to “Bombs Away” on 106 and Park a day before her the EP release.

The title “Armor On” comes from her experience in the music business and realizing that she was indeed a bit naive. She has a song about that experience on entitled Black Lipstick.

‘Armor On’ Track List:

1. ‘Intro (Call to Hearts)’
2. ‘Black Lipstick’
3. ‘Bombs’
4. ‘Automatic’
5. ‘Change (Interlude)’
6. ‘Heaven’ feat. Druski
7. ‘Faith’
8. ‘Scripture’
9. ‘Save Me From U (Remix)’
10. ‘Outro (The Battle)’

During the night Dawn grabbed the mic and sang along to several tracks, answered questions, and even joked about being in several different groups.

Dawn Richard Armor On release party

Hot 97 personality Kay Fox, Dawn Richard, and DJ Live



































Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

International Day for the Elimination of Racial Discrimination | #millionhoodies March

“Racism continues to cause suffering for millions of people around the world…. I look to all people to join the United Nations in our drive to eliminate racism. We must, individually and collectively, stamp out racism, stigma and prejudice.”
Secretary-General Ban Ki-moon
Message for the International Day for the Elimination of Racial Discrimination 2012

I think it’s no coincidence that today was the day chosen for the Million Hoodies march. Which is a show of solidarity in the search for justice in the murder of Trayvon Martin which took place in Sandford, Florida.


Racial Discrimination is alive and well not only in America but in various parts of the world. Use today to get over your own bias opinion.

If you want to get involved in some way with the Trayvon Martin case join the many that will gather today in NYC to show that just because you’re wearing a hoodie doesn’t make you suspicious.

Happy Flying,
~Solo Dove~

A Celebration of Life | Martin Luther King Jr. Day 2012

As we celebrate the life and times of Martin Luther King Jr. it’s always good to do a little refresher course on why this civilian man has a national holiday. Use this day to learn a something about this man, this Nobel Peace prize winner. Often times the history books don’t tell the full story. A quick Google search can provide you with a wealth of knowledge.


This is just a snippet of the speech that was given before he was assassinated.


You may also want to find a copy of  his book Stride toward Freedom

Or this one that I have

Take the time out to read

Whatever you do today just take the time learn a little more about Dr. King and his impact that is still felt today. I know that some use Martin Luther King Jr Day as a day of service, which I think is a good idea.  So you can go out and volunteer your time somewhere, find someway to give back.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

%d bloggers like this: