Archive for the ‘ Advice ’ Category

Walmart AOR’s PR Flub Spells End Of the Line for Relationship


Walmart and Mercury Public Affairs Part Ways In Wake Of Backlash Over Agency Staffer Posing As a Journalist At an Event Staged By Discount Giant’s Critics.
I knew this would happen. Let’s see who Walmart brings on board now. Best bet is to go with an agency that specializes in crisis communications.

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Black History Month | Speaking at my Alma Mater Fairleigh Dickinson University


This week I sat on the panel for the second annual Black History Month event at my Alma Mater Fairleigh Dickinson University. This was my second time takin part in the event and I was happy to be back and offer some of the knowledge that I gained since graduating and becoming an entrepreneur. I has excited to learn that Elaine Meryl Brown would be on the panel as well. She is the co-author of the book The Little Black Book of Success Laws of Leadership for Black Women. As you remember I did a review of the book many months ago.

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The panelist

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The event was put together by the Student Programming Board, so kudos to them for thinking of a way to further inform and engage the student population at FDU.

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The students were able to ask us questions and learn the back story of how we got to where we are today. Though I will say and did say I am still a work in progress, there is still work to be done and much to accomplish.

One of the preselected questions that we were asked that stuck out to me was “what is the single thing that you have learned that’s helped you to this point?” No one on the panel including myself could pin point a single thing but a series of experiences that lead us to where we are. But one thing that is a recurring theme for me is patience. Patience is not a virtue of mine but it’s something that I am learning and will in turn help me in business and in life.

I hope someone took away some good insight from what I had to say. Even though I was there to speak I took away some good advice from the panelist and students. Learning never stops.

Happy Flying,
~Solo Dove~

2012 Harold Burson Summer Internship Program -Yes a paid summer internship


I got this email and I thought I would pass it along. A good internship is often hard to come by so if you can find a good one you are in luck. This internship is with Burson -Marsteller over the summer.  Just from reading over the details and looking at the tour this is a great opportunity to gain some hands on experience, be in one of the US offices, and be paid for your efforts. Plus the internship is open to graduate students and seniors.

The deadline date for the 2012 U.S Harold Burson Summer Internship Program is next Friday, February 17th

Information on the Burson Internship

The HBSI Program is instrumental in identifying and acquiring the best and brightest young talent.   The Harold Burson Summer Internship (HBSI) Program is a paid internship at one of the U.S. Burson-Marsteller offices. Each intern is assigned to a client team or practice group. During the internship, students work closely with experienced industry professionals. HBSI interns are given the opportunity to work as a team member, while gaining valuable work experience. Colleagues from different specialty areas of Burson-Marsteller conduct seminars for interns each week. Interns are also grouped into teams where they work on a special HBSI project, which they present to a senior management panel for review at the conclusion of the internship. The summer internship offers an invaluable career-development experience that can often lead to an employment opportunity with us after graduation. Information regarding detailed application requirements and FAQs can be found directly on the B-M Global Website,

http://www.burson-marsteller.com/Careers/Internships/Pages/The_Harold_Burson_Summer_Internship_Program(US).aspx
Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Twitter.com/solodovepr Tumblr: solodovepr.tumblr.com

Joining a professional organization, is it worth it?


Professional organizations, yay or nay?

Last week, I attended my first meeting for the Young Executives Committee a sub group of the Advertising Women of New York (AWNY).  The first meeting of the year was held in the evening which allowed myself and others the chance to attend.  Since I pay dues for this organization I want to be involved, get my monies worth so to speak. Attending the meeting allowed me the chance to meet other ladies in the committee, learn more about what they do, network, and find areas where I may want to help out.

After the meeting I took one of those long NYC walks that you see in the movies to think. One of the many thoughts that flowed through my mind was about  joining professionals organizations.

Lets see, I belong to NJ Young Professionals, AWNY,  Entertainment Publicists Professional Society (EPPS), Women Entertainment Empowerment Network (WEEN), Black Public Relations Society….

Then you have your meet up professional networking groups like Color Bars, JI Group, Media Buzz, Women 2.0, Digital Divas, Ten Project. I’m sure there are more but these are the ones that I attend on a more regular basis.

So as you can see for me I see the value in being a part of professional organizations because I get a return in the time that I put in.

With AWNY I have also signed up for the mentorship program that they have. That is another benefit that I am getting from joining the organization. With EPPS they have panels where you can meet media professionals and learn how to pitch them.  Color Bars deals with minorities in the media and communications field. There is a wealth of knowledge out there, if you make the effort to learn more it will not only be beneficial to you professionally but it can also improve your social life.

For me I think you should join at least one professional organization and commit to being an active member.  Your organization can be industry specific (PR, marketing, journalism, law) or you can look outside of your industry for a organization that peaks your interest.

Public relations is about building relationships, by joining a professional organization with like-minded individuals your likelihood of building these relationship increases. You might also learn a thing or two.  What organizations do you belong too?  What organization do you really want to join? Tell me.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Twitter.com/solodovepr Tumblr: solodovepr.tumblr.com

Is Public Relations Women’s Work?


PR Daily did a post on why women dominate the public relations profession. They used this snippet of an interview with some top female public relations professions

Why women predominate PR Snippet which lead to a few choice comments here http://www.prdaily.com/Main/Articles/10477.aspx

My whole take on why so many women work in PR is this

#1 Why do we care so much? Is there some injustice happening to males work in PR?

# 2  No answer will ever be good enough.  I don’t think there will be a scientific answer that will satisfy everyone.

#3 Instead of trying to figure why some many women work in PR  we should be focusing on my important issues like educating people on what public relations is all about.

These are just my thoughts. What do you think? Do you even care?

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Twitter.com/solodovepr Tumblr: solodovepr.tumblr.com

The Public Relations Society of America predictions for 2012


As with any industry as the new year approaches predictions are made about the trends that we should be on the look for in the coming year. These list serve as guides for most PR pros. By reviewing these predictions you can see areas that may need improvement and see what can be implemented for clients.  I like the list of predictions for 2012, I bolded some that I will be sure to keep my eye on for the new year. What are some of the predictions that you are looking forward to the most?

Here’s an overview of PRSA’s predictions for 2012:

1. Business increases its voice in the digital space

2. Convergence continues

3. Organizations will be defined by communication

4. Wanted: great industry leadership

5. The rise of the “influence professional”

6. Social validation becomes the “holy grail”

7. Shifting metrics and integration drive digital pr

8. The consumerization of it changes PR from the inside, out

9. Economic realities reset the PR/media relationship

10. The rise of “brand journalism”

11. Solo PR pros make their mark

12. Talent acquisition goes social

 

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Twitter.com/solodovepr Tumblr: solodovepr.tumblr.com

Skillsets Every PR Pro Needs


I actually met Patrice Tanaka, of CRT/tanaka and on her company blog I found this post Skillsets Every PR Pro Needs. I thought I would share. With a new year approaching it is important that we brush up and stay current on the skills we will need in this industry.

 

Happy Flying,

~Solo Dove~

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