She’s Gonna Have It Black Women Their Money, Their Mindset and Their Motivations


October 4, 2012
11:00 AM
The Liberty Theatre
234 West 42nd St.
New York, NY

Here is another event that will be taking place during advertising week 2012. This one is specifically geared towards African-American women. If you are looking for additional events to attend you can search the twitter hashtag #AWIX

Learn how today’s black women think. Their money, their mindset and motivators continue to change — as they become an increasingly desirable target for brands. This session takes a three pronged approach to helping attendees maximize the benefit of connecting with this valuable consumer.

Lola Ogunnaike,
Culture Writer, Contributing writer for Essence Magazine, The New York Times and Contributor, The Today Show

Her Money- Socio-economic Profiles
Cynthia Perkins-Roberts
Vice President, Multicultural Marketing, Cabletelevision Advertising Bureau

Her Mindset – Psychographics derived from thefuturescompany, 2012 Multicultural Monitor
Camille Leak
Associate Head of Multicultural MONITOR, thefuturescompany (formerly Yankelovich)

Her Motivators- Insights on how to impact her decision-making
Alisha Joseph
Vice President, Diverse Segments, Well Fargo

Marcia Cole,
Founder & Editorial Director, Communications

Happy Flying,

~Solo Dove~

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