She’s Gonna Have It Black Women Their Money, Their Mindset and Their Motivations


 

Date:
Thursday,
October 4, 2012
Time:
11:00 AM
Location:
The Liberty Theatre
234 West 42nd St.
New York, NY

Here is another event that will be taking place during advertising week 2012. This one is specifically geared towards African-American women. If you are looking for additional events to attend you can search the twitter hashtag #AWIX

Learn how today’s black women think. Their money, their mindset and motivators continue to change — as they become an increasingly desirable target for brands. This session takes a three pronged approach to helping attendees maximize the benefit of connecting with this valuable consumer.

Moderator:
Lola Ogunnaike,
Culture Writer, Contributing writer for Essence Magazine, The New York Times and Contributor, The Today Show

PANELISTS:
Her Money- Socio-economic Profiles
Cynthia Perkins-Roberts
Vice President, Multicultural Marketing, Cabletelevision Advertising Bureau

Her Mindset – Psychographics derived from thefuturescompany, 2012 Multicultural Monitor
Camille Leak
Associate Head of Multicultural MONITOR, thefuturescompany (formerly Yankelovich)

Her Motivators- Insights on how to impact her decision-making
Alisha Joseph
Vice President, Diverse Segments, Well Fargo

Marcia Cole,
Founder & Editorial Director, Ambermag.com/Ivy Communications

Happy Flying,

~Solo Dove~

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