Who doesn’t love a good partnership? Diet Coke revealed an exciting partnership, with international fashion icon, Jean Paul Gaultier. The brand has appointed the world-renowned fashion designer as the new Creative Director, who will work his magic on a range of Diet Coke projects in 2012. What an interesting pairing. Will this new campaign increase sales of Diet Coke? Will fashionistas flock to this diet treat?

Jean Paul Gaultier will bring his creative flair and fashion prowess to a limited edition collection of show-stopping bottles and cans. He will also be developing online content, retail concepts and ad campaigns across Europe. The designer has taken his unique, signature style codes and harnessed his fun and light-hearted attitude, to create an iconic collection for Diet Coke. The campaign themed ‘Night & Day’ pays homage to many of Gaultier’s famous collections and will run throughout 2012. If you don’t have a piece of Gaultier clothing in your closet the next best thing is to have a piece in your fridge.

To celebrate the launch of the partnership, Jean Paul Gaultier stars in three short films “The Night & Day Serial Designer”, which premiere Gaultier collaborating with the brand. The Serial Designer Series features a guest appearance in each film – where Gaultier takes on a different role, from a therapist to a journalist and even a private detective. Each film heroes one of the Diet Coke girls and brings to life their personality in a humorous way. The international fashion icon helps to solve an outfit dilemma for Eleanor, Bernadette and Irene – he transforms them, exclusively styling them in Gaultier following their fashion emergency.


Here is the first film in the Serial Designer series
For more information on the campaign, visit www.facebook.com/DietCoke and the twitter hashtag is #DIETCOKEJPG

Diet Coke is hitting all the marks with this new campaign. They have their social media platforms covered as well as your traditional media.

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