The Public Relations Society of America predictions for 2012

As with any industry as the new year approaches predictions are made about the trends that we should be on the look for in the coming year. These list serve as guides for most PR pros. By reviewing these predictions you can see areas that may need improvement and see what can be implemented for clients.  I like the list of predictions for 2012, I bolded some that I will be sure to keep my eye on for the new year. What are some of the predictions that you are looking forward to the most?

Here’s an overview of PRSA’s predictions for 2012:

1. Business increases its voice in the digital space

2. Convergence continues

3. Organizations will be defined by communication

4. Wanted: great industry leadership

5. The rise of the “influence professional”

6. Social validation becomes the “holy grail”

7. Shifting metrics and integration drive digital pr

8. The consumerization of it changes PR from the inside, out

9. Economic realities reset the PR/media relationship

10. The rise of “brand journalism”

11. Solo PR pros make their mark

12. Talent acquisition goes social


Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise. Sandra is also a media enthusiast and hard-core networker. Tumblr:

  1. Kudos! Love the article!

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