Ad Age & Advertising Women of New York| Women to Watch Luncheon 2011


Ad Age held its 2011 Women to Watch Awards Luncheon in partnership with Advertising Women of New York at the Waldorf Astor on the East Side. 23 innovative, empowered and accomplished women were honored. The room was filled with will men and women from various industries. I spotted tables for Google and Facebook. I was glad to have the chance to attend it offered a chance to network and learn what other women were doing in their respective industries. It was also served as great motivation.

“There is a special place in hell for women who don’t help other women”- Madeleine Albright

During the award segment the honorees were asked questions related to their industry here is what they had to say.

Lauren Crampsie the Chief Marketing Officer
Ogilvy was asked “Why should agencies promote themselves?”- We are brands too. So as a brand you have to promote yourself. As  chief marketing officer I work to bridge the gab.

Cindy Davis EVP-Global Customer Insights Wal-Mart Stores was asked about Wal-Mart working with Nielsen – “Expanded relationship with Nielsen gives insight on unmet needs.  With two hundred million customers insight is needed and a lot of data is collected.”

Carolyn EversonVP-Global Ad Sales Facebook was asked what is Facebook true brand?- “Mission is to connect the world have opportunity to share the world places n things. All about human interaction.”

Lesya Lysyj CMO Heineken USA was asked  what is the brand strategy.- ” Agency client relationship. Knowing when to add the art and when to apply the science.”

Candace Matthews Global CMO of Amway spoke on – establishing a physical presence in China. Amway has 250 stores. Learned to put philanthropy with their work.

Nicola Mendelsohn President The Institute of Practitioners in Advertising  Chairman and Partner,
Karmarama was asked about networking “Networking is on only the beginning of the conversation. Never go through life thinking I should’ve done this.” She told story about meeting Phillip Green and how she could not let the opportunity to speak with him go by. She had to take that chance.  Think of long-term when it comes to networking.” Never miss an opportunity.”

Mary O’Connell Director-Global Digital Media and Public Relations
Clorox on Clorox getting involved in social media – Clorox was a bit slow in entering digital space but when they did they were able to tap into the consumers who really loved their products and wanted to tell them all about it.

Lisa Price Founder and President,Carol’s Daughter on how to keep entrepreneurial spirit alive – “you sometimes have to get out of  the process.” Stay as authentic, get out of your comfort zone but don’t lose yourself. No one can treat your baby the way you do but you can teach them n tell them your story so they understand where you come from. Remember the small victories they make the big ones even better.

Melissa Sexton Director-Integrated Marketing Planning, Adult and Feminine Care
Kimberly-Clark Corp.- Doesn’t want marketers to fall asleep. Give consumers something meaningful.

2011 Women to Watch

Women to Watch

Candace Matthews | Global CMO Amway

Women to Watch 2011

Women to Watch Lisa Price Founder Carol's Daughter

Full List of Honorees

Maryam Banikarim
SVP-CMO
Gannett

 Priscilla Brown
SVP-Head of Marketing and Strategy
Sun Life Financial U.S.

Lauren Crampsie
Chief Marketing Officer
Ogilvy

Cindy Davis
EVP-Global Customer Insights
Wal-Mart Stores

Carolyn Everson
VP-Global Ad Sales
Facebook

Lauren Flaherty
CMO
Juniper Networks

Katie Ford
EVP-Managing Director,
Starcom Mediavest Group

Georgia Garinois-Melenikiotou
SVP-Corporate Marketing
Estée Lauder

Molly Garris
Director-Digital Strategy
Leo Burnett/Arc Worldwide

Beth Ann Kaminkow
President-CEO
TracyLocke

Lesya Lysyj
CMO
Heineken USA

Candace Matthews
Global CMO
Amway

Nicola Mendelsohn
President
The Institute of Practitioners in Advertising
Chairman and Partner,
Karmarama

Trish Mueller
CMO
Home Depot

Mary O’Connell
Director-Global Digital Media and Public Relations
Clorox

Julia Oswald
VP-Strategy and Insights
Domino’s

Lisa Price
Founder and President,
Carol’s Daughter

Desiree Rogers
CEO
Johnson Publishing Co.

Janet Rolle
EVP-Chief Marketing Officer
CNN Worldwide

Melissa Sexton
Director-Integrated Marketing Planning, Adult and Feminine Care
Kimberly-Clark Corp.

Bonita Stewart
VP-U.S. Sales
Google

Rebecca Van Dyck
Global Chief Marketing Officer
Levi’s

Annie Young-Scrivner
Global CMO
Starbucks


Congratulations to all the honorees, the awards are well deserved.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.  Twitter.com/solodove_pr

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