Book Review | PR on a Budget by Leonard Saffir

“…technology has changed how PR is practiced but hasn’t affected what PR does or why it is important, and that is essential in the future”

I finally got around to reading  “PR on a Budget” by Leonard Saffir. In an effort to read more in 2011 I have been on a quest to expand my knowledge of PR as well as other interesting topics.

One book that caught my eye was

I feel that is a good book to read if you want to get some basic PR knowledge and if you are looking into doing some PR for yourself. If you are a seasoned Pro this book could serve as refresher read. As a start up business PR firm this was a good read not only for the PR knowledge but also the information on the cost effectiveness.  My favorite chapters included those on Networking and Personal Branding.  As well as the chapter on Synergies and Frictions.

The beginning of the book was a bit slow for me. It was more of the basics of PR which I pretty much have down.  As the book progressed there was ample knowledge to be gained, particularly in the chapters dealing with the effect of new media on PR.

Overall PR on a  Budget is a book that can be added to you collection that you can go back and refer too. There are tidbit from seasoned PR experts and practitioners that are useful. There are things in this book that can be implemented immediately to help your PR journey.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.


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