{A Dove’s Flight} 3rd quarter rants and musings


Its June 3rd, Memorial day has come and gone so that means  summer is unofficially here. I am convinced we only have two seasons anyway. Serious Winter and Summer. In New Jersey we literally had two weeks of non stop rain them boom 80 degree weather.  But that is a whole other story.

Since it is the beginning of the month, new monthly goals are in order as well as looking back to see if things have been accomplished from the previous months. At times looking over what worked and what didn’t works can be a bit overwhelming.  We fall short of the goals we have set for ourselves and our business. Looking over finances can also cause some measure  of anxiety. We’re always striving to be in the black and not the red. Doing what you love is great.  Most people will tell you that you should do what you love, something that you love so much that you will do it for free.  I often think people know this hence why they low ball me on prices or make hunt them down to give me my money. I never understood why people treat paying their publicist like the dreaded trip to the dentist. It’s not just publicist it’s other entrepreneurs that I speak to who have come across clients who don’t want to pay. Or my favorite excuse of telling me about all the other expenses that they have. Umm your other bills aren’t my concern. You don’t hire someone you can’t afford.

The end of 3rd quarter is  June 30th there is still time for improvement, as well as preparations for the fourth quarter. I strive to be a better businesswomen and publicist. Wish me luck.

By the way here is the fiscal year information if you don’t already have it.

The United States government fiscal year for 2011:

1st Quarter: October 1, 2010 – December 31, 2010

2nd Quarter: January 1, 2011 – March 31, 2011

3rd Quarter: April 1, 2011 – June 30, 2011

4th Quarter: July 1, 2011 – September 30, 2011

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

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