Black Entrepreneur Night | My Panel Discussion


I was invited back to my alma mater Fairleigh Dickinson University metropolitan campus tp speak at their Black Entrepreneur Night
Black History Month event. It was sponsored by the Student Programming Board, Black Men’s Alliance and Nubian Ladies Making Vital Progress. It’s always good to give back in some way. I felt that I could give some of the knowledge that I had learned to these students.  Having the chance to speak with these students I wanted to make sure that I could leave them with something that would stay in their mind and propel them forward. I was on the panel with other FDU alums and non alums including Erica Lasan accessory Designer , Okang McBride Directory Of Alumni Relations and Marketing Representative, Tiffany Lastar Rhodes Fashion Designer, Russell Manns Robinson III CEO of Non Profit GoalGetters, James Brown CPA,  and  Lorren Cargill filling in for Designer Jonathan Sinclair of Cookies and Cream NYC.

I spoke about the first steps in starting Solo Dove Public Relations back in January 2009. Discussed how to stay relevant in an ever-changing market.  I told the students to “Find their own lane, perfect that lane, and continue to learn.” Don’t get complacent.”
We talked about how to keep your business afloat. I let them know to look into the various small business resources that are available such as the small business administration. I answered questions from the students on what exactly a publicist does, the different types of PR that one can get into, classes and majors that they should look into.
As with any event I like to jot down some notes. So here are few from me and some of the other panelist.
{On why one should be an entrepreneur} There is no salary cap -James
Network don’t limit yourself -Erica
Giving full-time attention to job n get full-time results -Lastar
J.O.B. =Just Over Broke even with a full-time job -Okang
Reach back to the community. Don’t be selfish  -Russell
{learn the difference} Long term vs short-term goals. -Lastar
Question: How to Keep your business relevant in a time where the market is ever-changing.
Stay in your lane and perfect your lane. Find what makes your business unique. -Me
Have to know what’s going down the road. Read and stay current. Also what is going on in other industries-OkangBeing a resource. Have to have a feel of the market place (global n local) -James

On how to keep your business afloat: Look for volunteers from community and work with other groups-Russell
Diversify your hustle, learn what consumers want and offer  it in a different way. That’s why I now offer event planning and consulting services -Me

Sitting on the panel table

Shot of the panelist and the organization members that put on the event

These were some of the things that we discussed. It was good to hear from student and other entrepreneurs. These type of events renew my spirit to keep up the work of an entrepreneur.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Based in New Jersey Solo Dove Public Relations provides personalized publicity, public relations, consulting, and event planning services to clients in their area of expertise.

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