What is your state worst at? | A PR Campaign tool

Have you ever thought What state is the worst to live in in America? Or better yet what is my State the worst in?

I saw this in my PR Daily Newsletter. I have to admit I was a bit amused. As I looked further I noticed that certain states had some serious issues. My PR lightbulb went off.  What if the states used this map to  start PR campaigns to change that. Example, Texas has the lowest graduations rates what if they did a campaign around education. Highlight the improvements that are being made.

Also if you are a publicist or a PR firm  this map could be a way for you to pitch your clients. For example, the state of Florida is the worst with identity theft. If you represent a client in a field related to identity theft that is something you could pitch to the local government. You maybe able to get your client a speaking engagements, to have their product featured, or even a workshop.

Now with a state like North Dakota which was rated the ugliest residents, you may think what could the campaign be for that. I say you could do the superficial plastic surgeon push or maybe self-esteem builders.

No matter what it is I think that if you get creative you maybe able to use this maps as a tool.

Rationale and statistics:

Most stats taken from http://www.americashealthrankings.org/ and http://www.census.gov/compendia/statab/rankings.html (unless otherwise noted)

1. Alabama: highest rate of stroke (3.8 percent) (tied with Oklahoma)

2. Alaska: highest suicide rate (23.6 suicides per 100,000 people in 2004)

3. Arizona: highest rate of alcoholism

4. Arkansas: worst average credit score (636)


5. California: most air pollution (15.2 micrograms per cubic meter)

6. Colorado: highest rate of cocaine use per capita (3.9 percent total population)

7. Connecticut: highest rate of breast cancer


8. Delaware: highest abortion rate (27 per 1,000 women aged 15 to 44)

9. Florida: highest rate of identity theft (122.3 reports per 100,000 people)

10. Georgia: sickly based on highest rate of influenza

11. Hawaii –highest cost of living (tied with California)


12. Idaho – lowest level of Congressional clout


13. Illinois: highest rate of robbery (284.7 incidences per 100,000 people)

14. Indiana: rated the most environmentally unfriendly by NMI solutions


15. Iowa: highest percentage of people age 85 and older (1.8 percent) (tied with three other states)


16. Kansas: poorest health based on highest average number of limited activity days per month (3.5 days)


17. Kentucky: most cancer deaths (227 per 100,000 people) (BONUS fact: Kentucky also has the highest rate of tobacco smokers – 25.6 percent)

18. Louisiana: highest rate of gonorrhea (264.4 reported cases per 100,000 people)


19. Maine: dumbest state claim based on lowest average SAT score (1389)


20. Maryland: highest rate of AIDS diagnosis (27.6 people per 100,000 people)


21. Massachusetts: worst drivers claim based on highest rate of auto accidents


22. Michigan: highest unemployment rate (13.6 percent)

23. Minnesota: highest number of reported tornadoes (123 in 2010)


24. Mississippi: highest rate of obesity (35.3 percent of total population)

BONUS facts: Mississippi ranks last in the most number of categories. These include highest rate of child poverty (31.9 percent), highest rate of infant mortality (10.3 percent) lowest median household income ($35,078), highest teen birth rate (71.9 per 1,000 women aged 15 to 19) and highest overall rate of STDs.

25. Missouri: highest rate of bankruptcy (700 out of every 100,000 people)


26. Montana: highest rate of drunk driving deaths (1.12 deaths per 100 million miles driven)


27. Nebraska: highest rate of women murdered annually

28. Nevada: highest rate violent crime (702.2 offenses per 100,000 people). BONUS fact: Nevada also has the highest rate of foreclosure (one in 99 houses)

29. New Hampshire: highest rate of corporate taxes


30. New Jersey: highest rate of citizen taxation (11.8 percent)


31. New Mexico: antisocial claim based on lowest ranking in social heath policies


32. New York: longest average daily commute (30.6 minutes) http://www.statemaster.com/graph/lab_mea_tra_tim_to_wor-labor-mean-travel-time-work

33. North Carolina: lowest average teacher salary


34. North Dakota: ranked last in ugliest residents report as chosen by The Daily Beast


35. Ohio: nerdiest state claim based on highest number of library visits per capita (6.9)


36. Oklahoma: highest rate of female incarceration

37. Oregon: highest rate of long-term homeless people

38. Pennsylvania: highest rate of arson deaths (55.56 annually)


39. Rhode Island: highest rate of illicit drug use (12.5 percent of population) http://economix.blogs.nytimes.com/2009/08/11/drug-use-across-the-united-states-or-rhode-island-needs-more-rehab/

40. South Carolina: highest percentage of mobile homes (18.8 percent)


41. South Dakota: highest rate of forcible rape 76.5 per 100,000

42. Tennessee: chosen most corrupt state by The Daily Beast


43. Texas: lowest high school graduation rate (78.3 percent)


44. Utah: highest rate of of online porn subscriptions


45. Vermont: infertility claim based on lowest birth rate of any state (10.6 births per 1,000) (tied with Maine)


46. Virginia: highest number of alcohol-related motorcyle deaths


47. Washington: most cases of bestiality (4 reported in 2010)


48. West Virginia: highest rate of heart attack (6.5 percent of population)

49. Wisconsin: highest rate of binge drinking (23.2 percent of population)

50. Wyoming: highest rate of deadly car crashes (24.6 deaths per 100,000)


Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non profit publicist behind Solo Dove Public Relations. Solo Dove Public Relations provides personalized publicity, consulting and event planning services to clients in their area of expertise. Solo Dove Public Relations is based in New Jersey.

  1. I’m impressed, I must say. Truly rarely can i encounter a blog that’s both educative and entertaining.

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