Perfect Pitch: Client in the news twice over the weekend


It’s always good to see your client’s name in the paper. When reaching out to media about my non-profit client I have to be very specific on who I reach out to. Well with all my clients I do but with non profits you have to be even more diligent of who you should contact.  Also you have to make sure that you can either add a creative touch to your pitch. What makes it standout? You have  to know your writer and their audience. It’s always best to let the writer know that their audience will appreciate this piece. This past weekend my client made the paper twice  {and thanks to media monitoring I was promptly made aware}

October is Domestic Violence Awareness Month so we have to continue building momentum toward the cause and the events that we have to raise money for these shelters.

Here are the articles:

http://www.northjersey.com/news/passaic_morris/passaic_safety/101211799_Shelters_stand_tough_to_stay_open.html

http://www.northjersey.com/community/101277614_Despite_cuts_in_aid_women_s_shelter_vows_to_stay_open_.html

Lastly, though I don’t advocate being a nuisance if you really belive in your clients talent/cause then you have to be persistent. Find a way to get the results you want.

Happy Flying,

~Solo Dove~

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