Solo Dove Public Relations Est January 2009


Solo Dove Public Relations is based in New Jersey and provides its client with personalized publicity and public relations services in their area of expertise. Sandra Florent is at the helm of Solo Dove Public Relations serving as sole proprietor.

Around this time in 2009  I started Solo Dove Public Relations.  I really didn’t have the name yet but I made up in my mind that I couldn’t just wait for that PR job to come. I was a college graduate who spent the better part of senior year looking for a public relations related job. That didn’t happen. So I created my position. I began freelancing in 2009 and haven’t looked back. I still hold down a 9-5 that funds my publicist habits. I am anticipating the day when I can do PR full-time. I’m working on it, trust me.

Maybe starting Solo Dove Public Relations was my new years resolution in a way. It was a new year and I didn’t want to get comfortable not working in PR. I heard to many tales of people getting a degree and not working within that profession. I didn’t want to be one of those people. My very first[official] client was my Fraternity brother Jerrod Langley. A big shout out goes to him.

Since I started Solo Dove Public Relations, I’ve had highs and lows. It has been a learning and growth experience. If I didn’t make mistakes I won’t have learned what didn’t work. I’ve defined my niche. Entertainment, Fashion and Non Profit publicity and public relations with a splash of event planning along side with counsulting. I’m continually working on building my media contacts. Refining my business practices. I want to continually get better at what I do.

I look forward to the days when I am 10, 20 years in the business and can look back at where it all started. I’m working towards longevity.

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Solo Dove Public Relations is based in New Jersey. Solo Dove Public Relations provides personalized publicity, consulting,and event planning services to clients in their area of expertise.

p.s.

For all things Solo Dove PR you can follow on twitter.com/SoloDovePR, watch on YouTube: SoloDovePR,  see pictures Flickr: SoloDovePR

 

 

2011
01/17
CATEGORY
Life as a Publicist
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New York Black Public Relations Society & New York Association of Black Journalists Holiday Party


It’s the season for holiday parties.

Black Public Relations Society of New York & New York Association of Black Journalists will be having their 2012 Holiday Party on Tuesday, December 4th at 6-10 pm at K Lounge located at 30 West 52nd Street

RSVP Here:

http://bprsnyabjholidayparty.eventbrite.com/

Happy Flying,
~Solo Dove~

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2012
11/30
CATEGORY
Life as a Publicist
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McDonald’s #FlavorBattle || Fast Food #Foodie


Now in it’s fourth year McDonalds Flavor Battle is a national DJ competition that celebates DJ and their creative skills. This competion is done in conjunction with men’s style and lifestyle magazine Complex Media. The top 3 DJs from each region will compete live in front of a panel of celebrity judges on Feb. 7, 2013. McDonald’s held a party for the launch of this years flavor battle at their 42nd street location in New York. Fast food foodies where treated to McDonald favorites like Big Mac’s, Quarter pounder with cheese, those famous fries, and of course McCafe beverages. The menu also featured the new premium sandwiches. The CBO burger and CBO chicken sandwich.

The event was hosted by rapper/actor/host Bow Wow, who is currently hosting 106 and Park on BET. Celebrity blogger Necole Bitchie. And teenage rapper Astro. Amanda Seales served as DJ for the evening keeping the crowd entertained with a blend of old favorites and new jams.

This event of course had you stables product placements, step and repeat, and solicitation of social media engagement. A nice twist for this event was the dance group that broke out in dance sequence to liven up the crowd.

For more on the #FlavorBattle visit FlavorBattle.com

Happy Flying,

~Solo Dove~

About the Author

Sandra Florent is the entertainment and non-profit publicist behind Solo Dove Public Relations. Solo Dove Public Relations is based in New Jersey. Solo Dove Public Relations provides personalized publicity, consulting,and event planning services to clients in their area of expertise.

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2012
11/30
CATEGORY
Life as a Publicist
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You’re Cordially Invited To GFC Boutique Holiday Shoppe, Saturday, December 1, 2012


You Are Cordially Invited. . .

. . .To GFC Boutique Holiday Shoppe
My Girlfriend’s Closet Boutique presents A Holiday Shoppe like no other! Come out and mingle, shop and even get your hair done by celebrating the holidays with GFC Boutique. If you are unable to make it, you can always visit us at www.gfcboutique.com. We hope to see you there!
GFC Boutique Holiday Shoppe
Saturday, December 1, 2012
8:00 AM – 3:00 PM
Where:
Cosmetics & Moore Hair Salon
 315 Orange Road
Montclair NJ 07042

ABOUT MY GIRLFRIEND’S CLOSET BOUTIQUE
In 2010 Saffiyah Rogers and Valerie Morrison launched My Girlfriend’s Closet Boutique. Their cyber retail store provides ensembles that represent every woman’s secret desire to wear contemporary yet trendy fashions from her girlfriend’s closet. Whether it’s those three-inch pumps that little black dress, designer handbag, or fashionable jewelry: there is no need to desire any longer. My Girlfriend’s Closet Boutique fulfills those desires with its New Jersey based online boutique. Log on today to learn more about My Girlfriend’s Closet Boutique www.gfcboutique.com.
2012
11/27
CATEGORY
Life as a Publicist
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G-Shock 30th Anniversary


G-Shock hosted an exclusive 30th Anniversary event at The Manhattan Center in New York City where Slaughterhouse was the opening act for Eminem who took the stage for a private concert following the news of a G-Shock and Eminem collaborative timepiece that will be released in Fall of 2013. G- Shock plans to host a few events throughout the city to celebrate their anniversary and the partnerships they’ve been able to foster.

Ice T and wife Coco working the G Shock red carpet

Vashtie at the the G Shock 30th Anniversary Kickoff

John Leguizamo

 

 

 

 

 

 

 

 

 

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Happy Flying,

Solo Dove
Twitter.com/solodovepr and Tumblr: solodovepr.tumblr.com

2012
11/02
CATEGORY
Life as a Publicist
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WEEN PROJECT REALism



The Women in Entertainment Empowerment Network (WEEN) hosted PROJECT REALism over the summer to discuss the issues of reality TV.  The standing-room only event featured an interactive panel discussion with their favorite stars on the impact of reality TV on young women. Participants included: WEEN co-founders Valeisha Butterfield – Jones, Kristi Henderson, Lauren Lake and Sabrina Thompson, also the runner-up on CBS’ Survivor, celebrity host Amanda Seales, Emily B, Mashonda, Somaya Reece and Yandy Smith, all formerly of Vh1’s Love and Hip Hop, Adrienne Bailon of the Style Network’s Empire Girls, Andrea Kelly of Vh1’s Hollywood Exes, Meeka Claxton formerly of Vh1’s Basketball Wives, anti-domestic violence activist Sil Lai Abrams, and psychologist/author Dr. Michelle Callahan. Amanda Seales former Amanda Diva served as host. 
 
Ratings were identified as the primary reason for the continued imbalance on reality television with regard to how women of color are portrayed among other environmental and cultural factors.  WEEN announced clear action items and next steps, including: each person in attendance to join weenonline.org, to sign-up to mentor at least one young lady, and to commit to joining WEEN’s future PROJECT REALism programs to empower young girls.  The mentorship programs are ongoing and an opportunity for WEEN members to get involved. In addition, WEEN announced upcoming television and online programming with more balanced content currently in development and attendees were asked to stay tuned, get involved and support.

 

2012
11/01
CATEGORY
Life as a Publicist
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Meet and Hear from Golden Krust CEO Lowell Hawthorne @ Book Signing and Reception


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2012
10/19
CATEGORY
Life as a Publicist
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She’s Gonna Have It Black Women Their Money, Their Mindset and Their Motivations


 

Date:
Thursday,
October 4, 2012
Time:
11:00 AM
Location:
The Liberty Theatre
234 West 42nd St.
New York, NY

Here is another event that will be taking place during advertising week 2012. This one is specifically geared towards African-American women. If you are looking for additional events to attend you can search the twitter hashtag #AWIX

Learn how today’s black women think. Their money, their mindset and motivators continue to change — as they become an increasingly desirable target for brands. This session takes a three pronged approach to helping attendees maximize the benefit of connecting with this valuable consumer.

Moderator:
Lola Ogunnaike,
Culture Writer, Contributing writer for Essence Magazine, The New York Times and Contributor, The Today Show

PANELISTS:
Her Money- Socio-economic Profiles
Cynthia Perkins-Roberts
Vice President, Multicultural Marketing, Cabletelevision Advertising Bureau

Her Mindset – Psychographics derived from thefuturescompany, 2012 Multicultural Monitor
Camille Leak
Associate Head of Multicultural MONITOR, thefuturescompany (formerly Yankelovich)

Her Motivators- Insights on how to impact her decision-making
Alisha Joseph
Vice President, Diverse Segments, Well Fargo

Marcia Cole,
Founder & Editorial Director, Ambermag.com/Ivy Communications

Happy Flying,

~Solo Dove~

2012
10/03
CATEGORY
Life as a Publicist
Uncategorized
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